SEO
Search Engine Optimisation
Search engines remain the main way for potential customers to find out about you and your products. That being said many websites are not optimised and have very poor search engine results. Some even fail to be listed on many of the most popular search engines due to developers don't take into account how search engines work.
Search engine optimisation or SEO is a process of including relevant keywords in the correct formant so that your pages are accessible for search engines. The best sites utilise any opportunity to include specific keywords or phrases that will help improve the visibility of your site to search engines when a customer is looking for something relevant to your site. The technique is similar to supermarket displays. If the supermarket took away all the signs and labels to direct you to a product, it would take a lot longer to find that product.
With google continuing to dominate the search engine market on a global scale, its no wonder everyone is frantic to sell you SEO advice. Truth be told, SEO need not be expensive! In fact here at Mongoink I believe that a site built and coded properly, includes all the SEO tips and tricks that you need to rank high on search engines. Done well, this can reap huge benefits for your website and your business. Done badly your website traffic may fall and in some cases, could even lead to your website being banned.
So the question you have to ask yourself is this, do you pay for your site to be designed, built and optimised for search engines separately, or do you chose to have everything done under one roof, saving you a lot of hassle, done by the people who understand how the web works!